Digital Science are delighted to be supporting MedAffairs Transformation London 2025 as Platinum Partner. Join us for our session in the conference program, and visit our booth in the networking area to discover more about how Digital Science’s portfolio of products can turn your data into action and elevate your publication strategy.
From Hashtags to Insights: monitoring congress conversations online
In this session, we will discuss:
- Gain insights into how healthcare professionals, patients, and stakeholders engage in online conversations around medical congresses, uncovering key themes and sentiment trends
- Discover cutting-edge tools and techniques to monitor and analyze online discussions, transforming raw data into actionable insights for Medical Affairs strategies
- Learn how to translate online conversation analysis into measurable outcomes, driving better KOL and DOL engagement, informed decision-making, and improved scientific communication
Mike Taylor
Head of Data Insights, Digital Science
Mike Taylor
Head of Data Insights, Digital Science
Mike Taylor is Head of Metrics at Digital Science, where he specialises in quantitative and qualitative analyses of academic trends using Dimensions, Altmetric and other data sources. Before joining Digital Science, Mike spent many years working in Elsevier’s R&D group and in the Metrics and Analytics Team. He works with many community groups, including FORCE11, RDA and NISO, and is well known in the scholarly metrics community. It was his love of books that originally attracted him to publishing, and this continues to fuel his enthusiasm for books as a key part of the scholarly record.